Client: Credit Rapid
Credit Rapid is a leader in auto loans, a team of energetic and open-minded people who have succeeded in transforming the lending process. Stressful, long and complicated processes became simple, fast and easy.
Our goal was to change the existing style of the company, both offline and online. Also, over the years, we have continued to develop advertising campaigns for various business products.
The previous ID presented some difficulties in terms of printing, positioning in space and readability.
Our goal was to increase brand recognition, refresh the corporate ID and improve the readability of the logo. We kept the basic color palette, changed the font part of the logo, and adjusted the sign by removing unnecessary special effects.
As part of the identification system, a new website was developed that allowed the brand to better present its main financial products as well as additional information about the company.A large number of graphics and interactive elements helped to make the financial product comprehensive, that is simple and user-friendly. Special attention was paid to the visual presentation of the credit service calculators.
Because of the tense atmosphere in the credit sector, together with our marketing team we decided to choose a communication style that would speak the language of the consumer, would have a good sense of humor and would be expressive in an illustrative way.