Our approach focused on the synergy of technology and personalization. My Skin's commitment to effective skincare paired with an individualized approach formed the cornerstone of the new brand concept.
A pivotal task was creating a logo that encapsulated the brand's essence. The unique design of the brand name, executed in a modern technological style, featured a distinctive color for the word "my" to underscore the theme of personalization.
Pink, black, and white emerged as the primary brand colors, complemented by light blue and beige. Clear guidelines were established for using these colors across advertising and informational materials.
A crucial element of the corporate identity was the introduction of style-forming graphics. Illustrations depicting the contours of the female body in a dot-matrix grid visually conveyed the brand's philosophy — highlighting the gradual, rather than instantaneous, achievement of the ideal skincare results.