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Client: Purcari Wineries Group


Packaging design
Wine label design

The objective

To develop a concept for a wine that encourages contemplation on the essence of humanity and its origin as a species. To redefine not only oneself but also those who surround you.

The solution

During the discussion with the client, we introduced the name Sapiens. This concept revolves around the enigma of the human essence, emphasizing its profound connection with nature and exploring the distinctive qualities that set humans apart from all other Earthly beings.

The second step involved crafting a visual aspect for the selected concept. The decision was made to capture the essence of humanity through the lens of nature.

In terms of illustrations, an abstract style was chosen to create an allusion to the natural landscape, serving as a reflection of the inner state and worldview of a person. Mountains, boundless fields, the profound sea, star-studded skies, and picturesque sunsets — all within the smallest details, you can discover a fragment of yourself upon closer inspection.


A project that holds the secret of contradictory human nature and answers the most important question of Homo sapiens — who am I?

The photographs were generously shared by Maxim Chumash

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