back to projects



Client: Esushi
Date: 2021
Industry: Restaurants


Branding strategy

The objective

Esushi is the largest chain of Japanese cuisine restaurants in Moldova. Our task was to create a branding strategy and refresh the logo and packaging for sushi delivery.

The solution

We developed the branding strategy, updated the logo and visual identity of the packaging. We created new packaging that allows for more convenient placement of the dish, ingredients and necessary accessories.

The second step involved crafting a visual aspect for the selected concept. The decision was made to capture the essence of humanity through the lens of nature.

In terms of illustrations, an abstract style was chosen to create an allusion to the natural landscape, serving as a reflection of the inner state and worldview of a person. Mountains, boundless fields, the profound sea, star-studded skies, and picturesque sunsets — all within the smallest details, you can discover a fragment of yourself upon closer inspection.

Let’s get in touch!

Text us in one messenger or fill out the form, and we will call you back.Tell us about your project and tasks!

By clicking on this button you consent to the processing of dvesvesvd
personal data
Thank you! Your submission
has been received!
Oops! Something went wrong while submitting the form.