Esushi is the largest chain of Japanese cuisine restaurants in Moldova. Our task was to create a branding strategy and refresh the logo and packaging for sushi delivery.
We developed the branding strategy, updated the logo and visual identity of the packaging. We created new packaging that allows for more convenient placement of the dish, ingredients and necessary accessories.
The second step involved crafting a visual aspect for the selected concept. The decision was made to capture the essence of humanity through the lens of nature.
In terms of illustrations, an abstract style was chosen to create an allusion to the natural landscape, serving as a reflection of the inner state and worldview of a person. Mountains, boundless fields, the profound sea, star-studded skies, and picturesque sunsets — all within the smallest details, you can discover a fragment of yourself upon closer inspection.