esushi

Project

Client: Esushi
Date: 2021
Industry: Restaurants

Services

Branding strategy
Logo
Packaging

The objective

Esushi is the largest chain of Japanese cuisine restaurants in Moldova. Our task was to create a branding strategy and refresh the logo and packaging for sushi delivery.

The solution

We developed the branding strategy, updated the logo and visual identity of the packaging. We created new packaging that allows for more convenient placement of the dish, ingredients and necessary accessories.

The second step involved crafting a visual aspect for the selected concept. The decision was made to capture the essence of humanity through the lens of nature.

In terms of illustrations, an abstract style was chosen to create an allusion to the natural landscape, serving as a reflection of the inner state and worldview of a person. Mountains, boundless fields, the profound sea, star-studded skies, and picturesque sunsets — all within the smallest details, you can discover a fragment of yourself upon closer inspection.

When designing the packaging, we used the oriental myth about four animals guarding the four cardinal points: North is guarded by the Snake-Turtle, East - by the Blue Dragon, South - by the Red Phoenix and West - by the White Tiger. Based on this concept, we created a series of illustrations for the new packaging.

 Previous project: German Diagnostic Center

Brand strategy / Corporate identity

Next project: Academia Purcari 

Label Design / Video Clips

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