The German Diagnostic Center, founded in 2007, approached us with a global and challenging task — full-fledged company rebranding: rethinking the brand, its identity and corporate style.
A detailed marketing research was conducted, the market and competitors, as well as the strengths and weaknesses of the brand were studied. The core values of the company — progressivity, empathy and vision, — became the basis for the updated concept. It was also decided to pay special attention to the confidentiality of each patient and the prevention of diagnosis — the most important criterion for those who care about their health
The second step involved crafting a visual aspect for the selected concept. The decision was made to capture the essence of humanity through the lens of nature.
In terms of illustrations, an abstract style was chosen to create an allusion to the natural landscape, serving as a reflection of the inner state and worldview of a person. Mountains, boundless fields, the profound sea, star-studded skies, and picturesque sunsets — all within the smallest details, you can discover a fragment of yourself upon closer inspection.