Client: Pure one
Pure one is a Ukrainian brand of women's clothing and accessories made from organic, ecological and sustainable fabrics. The brand tends to follow the concept of sustainable fashion. This implies responsible use of natural resources and respect for nature and people.We have developed a visual identity system that reflects the core values and nature of the brand.
The stylized leaf, assembled from the first letters of the brand name "P" and "O", conveys the idea of ecology, gentleness and subtlety. In addition to the logo, various natural backgrounds have been created for the company, which can be used to design promotional and informational materials.
The second step involved crafting a visual aspect for the selected concept. The decision was made to capture the essence of humanity through the lens of nature.
In terms of illustrations, an abstract style was chosen to create an allusion to the natural landscape, serving as a reflection of the inner state and worldview of a person. Mountains, boundless fields, the profound sea, star-studded skies, and picturesque sunsets — all within the smallest details, you can discover a fragment of yourself upon closer inspection.